The doors have opened and the VIP event has made it official! Nixon opened at one of it’s most desirable shopping locations — Melbourne Central — in December, but with all the holiday hoopla, they didn’t have a proper welcoming party — that is, until Wednesday night.
Armed with the latest and greatest products that Nixon has to offer, employees swarmed VIP guests with free booze, catered food and a swag bag equipped with $80 signature headphones. Oh and they sold watches too. Lots of watches in fact, giving their guests 20% off purchases for the night.
This is the second Nixon to open in all of Australia. With the mix of art, culture and style, Melbourne offers the perfect consumer for the popular brand.